Evaluation question 2 - Ami Lawrence

Evaluation activity 2 - Media A2 from Ami Lawrence

Evaluation question 3 - Ami Lawrence

What have you learned from your audience feedback?

When first understanding we was going to be producing an indie/rock music video, we needed to understand the audience for this type of genre. Looking through many music bands and videos we decided that we was going to have an audience ranged from 14 on wards, this helped us show the male gaze theory by theorist  Mulvey. By having an all boy band, this will show the theory as boy bands are very popular and the female audience do go crazy for boy bands, so we understood that going for an mainly female audience we will have a wider audience.

Target audience 

•  Female's 14 - 21 year olds
• Audience who enjoy both narrative and performance 
• preferably Indie/rock audiences

We created many different sources of surveys to understand what the audience wanted, we used survey monkey to find out what the audience expects in our music video. We used various of questions to understand what the audience expected and what the audience wanted to see in our music video.
The following questions are in the image below, we used these questions to see the audience expectations and to see if we can link our music video more towards our target audience. We needed to wait until the results came through to be able to link the comments to be able to create our music video.

 As you can see we asked 6 questions which was for the audience for fill in, they added comments of their ideas and also used many different ways to answer questions we wanted to make the questionnaire was a easy flow for the audience so they didn't get confused. Asking these questions all linked to how we was going to prepare for our music video making sure we used audiences ideas and also keeping it to our target audience. When filming and coming up with our story line for the music video, we decided to do performance and story to show that their was two sides to the band and artist, as he was very emotional and we wanted to show isolation we left the artist by himself and wanted to make sure that it was portrayed as togetherness and isolation as when they was all together in the band it showed 'togetherness' as they was all close together in front of brick will (adding the indie style to the music video too).

Wordle

Using Wordle helped understand where the main words are shown in a graph as you can see below, the main words are used to show the constant use of words people from class kept hearing and they thought it would be a good way to help show the songs through these words. When first asking our class to listen to the song and write down key words, thoughts and idea's they gave a good spread of ideas to use.

The word which stuck out the most was 'quickest'. This word was used a lot through out our song, it was in the main chorus and was one of the most heard word in the lyrics. When discovering this was one of the most used words throughout the songs, we wanted to make sure it made sense with other big words which was big and stuck out to our audience. Other words included 'phone, woahh, route, hurry, now, need, want, home' you could clearly see the resemblance of hurt and distraught. So we wanted our music video to relate to a heart broken story line.

Other words which also stuck out was 'talk, call' so this showed that there was some type of communication wanted. These words stuck clear as it was the first line to the song, it stuck out and wanted the audience to be able to see that something was happening with a relationship. You could see the distance and also the hurt it was showing.

From understanding the meaning of many words which stuck out we wanted to show togetherness and isolation throughout the music video, also understanding that this shows binary opposites which theorist Levi-Strauss defines in his theory. The togetherness was shown through little details such as cars, teddies and shadows, this all defines togetherness and then the isolation was shown through Connor being by himself at the train station and when he was running around the field.

Interviews

When preparing for the information, i wanted to make sure that we touched on a average female 16 years old who liked indie music, Sophie is asked 16 years old and really enjoys listening to Mumford and sons, Arctic Monkeys and much more similar music as well as chart music. Sophie studies media at GCSE at her school and would like to become a producer for music videos. She was very happy with answering the questions but didn't want to be filmed or voice recorded.  I asked her 5 questions related to more information from the survey monkey, as i wanted to make sure we was going into enough depth with the story line.

Me: If we used a performance and narrative based music video, how do you think we should show hurt, isolation and togetherness?

Sophie: I would use the band and artist to show togetherness and isolation, because we are the audience and we enjoy seeing the band as well as the artist so making sure you don't leave them out the 'band' you should make sure they are seen as equally as the narrative part. 

Me: If you could choose one option what would it be and why? Isolation or togetherness?

Sophie: I would show isolation, this is because it easier to show an emotion through camerawork and a good storyline.

Me: If you have ever felt isolated before how would you choose to show it in a music video?

Sophie:  I would just have me, walking, shopping, writing and being by myself. I think it would be hard to show isolation in a different way. 

Me: What type of clothing would you suggest our band and artist wore?

Sophie: I think they should wear just casual clothing and be themselves.

Me:  Do you reckon we should have a boy and girl characters or just one sex?

I reckon you should have two sides to a story? but include the band

Social media

I wanted to make sure we had audience feedback when we finished our music video, and see what they think about it.

Using my facebook account i posted the video and we had alot of feedbacking including 'likes' 'shares' and comments. The comments was about how good the male actor was and also how they liked our idea of the story. We felt like this got a good response but we wanted to go into more depth with social media by also using twitter, i posted the video on my twitter account and it had many 'favorites' which shows people enjoyed watching the video and we also had a few tweets back saying how they enjoyed the music video. 

YouTube

We uploaded our video onto YouTube as it is a very well known website which allows you to upload videos and view any video you like.  When uploading this video by posting it on Facebook and twitter many people viewed it and we had a lot of views for a A2 music video. This was a very good source to be able to upload this and send it to the audience to gain feedback. 

Once uploading we had people come up to us as a group and say they enjoyed our music video but there was a couple of glitches which need repairing which was the green screen took a while to jump back when going from one cut to another, so we used this to be able sort our music video and this was a great audience feedback

In conclusion the more audience feedback we got helped us with our music video and helped us to be able to include a indie/rock vibe to the video whilst showing different meanings throughout the music video. I think the surveys was our main sources to be able to hear feedback from our 'target market' but the social network was also great source to show our friends and family and hear good criticism which will help our music video.