Evaluation activity 1 - In what way does your media product use, develop or challenge forms and conventions of real media products? from Ami Lawrence
I will explain how my media product links to other conventions of real media products, i will explaining underneath the powerpoint. If you are able to read the first slide can you please scroll down to read about the link, after reading the paragraph if you could scroll back up to see the second slide.
Thankyou!
1) When planning this music video, we wanted to show different variations of linking the relationship of lyrics and narrative and visuals, by doing so i looked at Vampire Weekends music to see if they used any links of their lyrics to the music video. I looked at lyrical music video on Youtube and discovered they used a train cut in the part of speaking about another location, this shows they are showing transport when singing about a certain area, this challenge forms and conventions, as the audience we can either have an open narrative where we decide what we want to interpret. Theorist Stuart Hall mentions the perception theory, this is where we give out signs and we let the audience encode/decode the situation which decided by the reader.
2) Listening to different type of indie artists we wanted to understand the relationship of visuals, so when listening to Arctic Monkeys - Do i wanna know? You can understand there a continuous beat in the background which the visuals relate to as the line moves to the beat for it to make a difference to the beat. The audience will be able to recognize the beat to our music video and as theorist Jackobson invented symbolic and technical codes/conventions. We wanted to use this and show how the continuous beat can match up in our music video just like the Arctic Monkeys video. We used cinematography to show through our technical codes we are able to produce a well noticeable beat in the music video.
3)When researching other indie bands, i noticed a lot of bands will always use narrative and performance. By seeing this we thought it would be a good idea to keep the band in the music video but use them when it is necessary. In the music video She moves in her own way by the Kooks. They provided both narrative and performance but in a much more quirky way then our band, they used a log through the swimming pool and sat on top of it and performed their instrumental part too, a lot of medium shots and long shots were involved to keep the whole band in the frame. They kept the singer in the middle of the frame and we also followed the same conventions they provided in our music video. We used similar features as we made sure we had the artist as the main actor too. We never challenged any conventions as this was an normal thing for a typical indie band.
4) I was really interested in investigating into indie/rock music, i discovered a very popular song Mr. Brightside - The Killers. We didn't want to challenge conventions as much as the The Killers have as not a lot of bands dress up in historical/fancy dress clothing, when seeing this video we decided to make sure our band kept to a casual dress look as we wanted to keep to the stereotypical indie band, we used typical conventions for a music video as we didn't feel like challenging forms for our genre of music.
5) When looking through different music videos, a lot of really well known artists had beaches, fields and some had more extraordinary locations and setting. We used a typical indie genre location for our location. We didn't want to challenges conventions as we used similar locations such as a field, balcony and a park bench. Never Shout Never - What is love, whole music video is people sat on benches, they are singing about love and how it hurts and if they could get back together. We had a very similar song which involves being hurt, emotionally isolated and we decided to add the park bench at the end. Here is again where the Stuart Hall theory - perception theory comes involved as we want the reader to be able to encode/decode whether it has a meaning behind it or if they can see what we are trying to get out
6) The camerawork and editing was the main thing in our music video as you obviously can't create a performance and narrative music video without using camerawork and editing, when creating this music video we just wanted to get across our meaning which was a binary opposite ''togetherness/isolation'' which theorist Levi-Strauss discovers. We used sly ideas which wanted the audience to guess if they was looking into the meaning of our music video, when looking through music i discovered The Kooks - Ooh La, they had a similar setting to the same as ours, we both used black and white imagery throughout the music video and also used colour. It was depending on whether we thought it had a deep meaning, this is to show how he is feeling isolated. We got this idea from this music video. We definitely challenged conventions as we wanted the audience to be able to understand the emotion and the isolation throughout the music video at the end of our music video we edited so the female he is love with sits on the park bench where he sat previously but she was in colour to define she isn't hurt.
7) The lighting is very natural which shows didn't challenge any conventions as we used natural lighting in all of our shots, we shot mostly outside too which meant we had to adapt to what ever weather was permitted. In this video One Direction - You & I they filmed on a pier which was also very weather permitted, if it rained they would have not filmed and left it for another day where as we had very different lighting due to mist, sun and rain. Not using lightning is very usual for a music video, the only time we used lights, was when we were filming our green screen.
8) We wanted our mise-en-scene to show our cars, teddies, shadows and a phone which shows togetherness and we showed isolation to show loneliness from the actor Connor, as we had used a isolated train station and very similar settings. We kept everything in continuity and made sure that we didn't let anything stand out like a sore thumb.
9) When looking through music videos we needed to make sure we used similar shots and didn't want to challenge the indie stereotype music video. I looked at many different bands and they used so many different shots but wouldn't show any shots like high angles and low angles because there was nothing to make any one feel big or small. So using our shots we needed to make sure it all fitted in with continuity instead of sticking out too much. This picture shows they wanted the lead artist/guitarist in the middle of the frame as he was the center of attention.
I will explain how my media product links to other conventions of real media products, i will explaining underneath the powerpoint. If you are able to read the first slide can you please scroll down to read about the link, after reading the paragraph if you could scroll back up to see the second slide.
Thankyou!
2) Listening to different type of indie artists we wanted to understand the relationship of visuals, so when listening to Arctic Monkeys - Do i wanna know? You can understand there a continuous beat in the background which the visuals relate to as the line moves to the beat for it to make a difference to the beat. The audience will be able to recognize the beat to our music video and as theorist Jackobson invented symbolic and technical codes/conventions. We wanted to use this and show how the continuous beat can match up in our music video just like the Arctic Monkeys video. We used cinematography to show through our technical codes we are able to produce a well noticeable beat in the music video. |
| Performance |
 |
| Narrative |
5) When looking through different music videos, a lot of really well known artists had beaches, fields and some had more extraordinary locations and setting. We used a typical indie genre location for our location. We didn't want to challenges conventions as we used similar locations such as a field, balcony and a park bench. Never Shout Never - What is love, whole music video is people sat on benches, they are singing about love and how it hurts and if they could get back together. We had a very similar song which involves being hurt, emotionally isolated and we decided to add the park bench at the end. Here is again where the Stuart Hall theory - perception theory comes involved as we want the reader to be able to encode/decode whether it has a meaning behind it or if they can see what we are trying to get out6) The camerawork and editing was the main thing in our music video as you obviously can't create a performance and narrative music video without using camerawork and editing, when creating this music video we just wanted to get across our meaning which was a binary opposite ''togetherness/isolation'' which theorist Levi-Strauss discovers. We used sly ideas which wanted the audience to guess if they was looking into the meaning of our music video, when looking through music i discovered The Kooks - Ooh La, they had a similar setting to the same as ours, we both used black and white imagery throughout the music video and also used colour. It was depending on whether we thought it had a deep meaning, this is to show how he is feeling isolated. We got this idea from this music video. We definitely challenged conventions as we wanted the audience to be able to understand the emotion and the isolation throughout the music video at the end of our music video we edited so the female he is love with sits on the park bench where he sat previously but she was in colour to define she isn't hurt.7) The lighting is very natural which shows didn't challenge any conventions as we used natural lighting in all of our shots, we shot mostly outside too which meant we had to adapt to what ever weather was permitted. In this video One Direction - You & I they filmed on a pier which was also very weather permitted, if it rained they would have not filmed and left it for another day where as we had very different lighting due to mist, sun and rain. Not using lightning is very usual for a music video, the only time we used lights, was when we were filming our green screen.8) We wanted our mise-en-scene to show our cars, teddies, shadows and a phone which shows togetherness and we showed isolation to show loneliness from the actor Connor, as we had used a isolated train station and very similar settings. We kept everything in continuity and made sure that we didn't let anything stand out like a sore thumb.
9) When looking through music videos we needed to make sure we used similar shots and didn't want to challenge the indie stereotype music video. I looked at many different bands and they used so many different shots but wouldn't show any shots like high angles and low angles because there was nothing to make any one feel big or small. So using our shots we needed to make sure it all fitted in with continuity instead of sticking out too much. This picture shows they wanted the lead artist/guitarist in the middle of the frame as he was the center of attention.